Choosing the right image can really make your content pop, helping readers to better identify with your brand message and product. Equally, the wrong image has the potential to alienate your audience and give the wrong impression about what you do and how you do it.
It’s a good idea to always use high-quality stock imagery, avoiding anything downloaded from Google Images and keeping screenshots to a minimum.
- Use photographs that depict real-world situations, such as people interacting with the data tool on commonly used devices.
- Think Global. As Novum Insights is a global company, it’s advisable to use generic images of buildings that cannot be identified as belonging to a certain city / country (unless the content specifically refers to a particular geographical area).
- Stick to a clean, modern palette of cool greens and blues.
- Remember that men in suits aren’t the only ones engaging with your brand.
- Use images that are too conceptual, metaphorical, or downright unrealistic.
- Low-resolution screenshots are always a red flag, so try to use interactive data charts where possible.
- Images shouldn’t be too detailed or busy, nor should they ever be fuzzy, stretched, or badly-lit.
- Use high-contrast photographs, or those that depict situations that are not natural to your target audience.
- Old-school corporate is not a good look.